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1

ACT AS AN EXPERT GUIDE Selling a home typically requires a variety of forms, reports, disclosures, and other ​legal and financial documents. A knowledgeable real estate agent will know what’s required in your market, ​helping you avoid delays and costly mistakes. Also, there’s a lot of jargon involved in a real estate ​transaction; you want to work with a professional who can speak the language.

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OFFER OBJECTIVE INFORMATION AND OPINIONS A great real estate agent can look at your home with an ​unbiased eye, providing you with the information you need to enhance marketability and maximize price. ​Agents are also a great source for potential buyers who have questions on local utilities, zoning, schools, ​contractors, and more.

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DELIVER PROPERTY MARKETING POWER Property rarely sells due to advertising alone. A large share of real estate ​sales come as the result of the listing agents’ contacts with other industry professionals, previous clients, and ​others in their sphere.

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GIVE YOU A SENSE OF SECURITY Risk is a fact of life. To minimize it, real estate agents follow protocols to ensure ​their own safety, as well as the safety and security of you and your property. A professional agent will ​prescreen prospects and accompany qualified prospects through the property. They’ll also help educate ​parties about how to prevent fraudulent dealings,

such as wire fraud, that can put sales at risk.

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STAND IN YOUR CORNER DURING NEGOTIATIONS There are many factors up for discussion in ​any real estate transaction. A real estate professional will look at offers from your ​perspective, helping you navigate the fine points to ensure you’re meeting your objectives.

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ENSURE UP-TO-DATE EXPERIENCE Most people sell only a few homes in a lifetime, usually with ​quite a few years in between each sale. Even if you’ve sold a home before, laws and regulations ​change. Real estate practitioners may handle hundreds or thousands of transactions over the ​course of their career.

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BE YOUR ROCK DURING EMOTIONAL MOMENTS A home is so much more than four walls and a ​roof. For many owners, selling a home means saying good-bye to the place where cherished ​family memories were made. Having a concerned but objective third party helps you stay ​focused on the issues most important to you when emotions threaten to sink an otherwise ​sound transaction.

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PROVIDE FAIR AND ETHICAL TREATMENT When you’re interviewing agents, be sure to ask if ​they’re a REALTOR®, a member of the National Association of REALTORS®. Every member must ​adhere to the REALTOR® Code of Ethics, which is based on professionalism, serving the interests of ​clients, and protecting the public. When you work with a REALTOR®, you can expect honest and ​ethical treatment in all transaction-related matters.